The purpose of the company is to hold, manage and administer certain assets of the Aura Group. The company may establish branches and subsidiaries in Switzerland and abroad, as well as acquire, manage and sell participations. The company may acquire, hold and sell real estate and intellectual property rights, including patents, trademarks, copyrights, design rights and all other intangible assets, in Switzerland and abroad. The company may provide financing of any kind for its own account or for the account of third parties and/or take advantage of such financing, and in particular enter into loan or security transactions (including guarantees, sureties or declarations of patronage) against payment or free of charge for or with direct or indirect parent, subsidiary or affiliated companies, even if such financing, loan or security transactions are in the exclusive interest of these parent, subsidiary or affiliated companies. The company may also provide management services to parent, subsidiary or affiliated companies. The company may engage in any other business activities and take any measures that appear suitable to promote the purpose of the company or are directly or indirectly related to it.