The company's purpose is to trade in goods of all kinds, in particular with its own brands, as well as to provide services in the areas of e-commerce, marketing, and distribution. The company may conduct all business that is directly or indirectly related to its purpose or is suitable to promote it. It is authorized to establish branches and subsidiaries in Switzerland and abroad, as well as to participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell, and manage real estate, intellectual property rights, and licenses in Switzerland and abroad. Furthermore, it may provide financing for its own account or for the account of third parties, enter into guarantees and sureties for subsidiaries and third parties, and take out and grant loans.