The company's purpose is to provide services in the fields of management consulting, IT, marketing and innovation management, as well as trade, brokerage, commission business and agency business with goods of all kinds. Furthermore, the company aims to acquire, manage and sell patents, intellectual property rights and licenses, as well as publish various content on the internet. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and engage in all activities that are suitable to promote its purpose. The company may, in principle, acquire, encumber, sell and manage real estate in Switzerland and abroad. Real estate in Switzerland may only be acquired for commercial purposes (e.g. Lex Koller).