The company's purpose is the design, development, manufacturing, marketing, and distribution, in Switzerland and abroad, of high-end luxury products, including watches, jewelry, and accessories. The company may, with the exception of activities prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (LFAIE):
- Engage in any financial, commercial, or industrial activity, movable or immovable, directly or indirectly related to its purpose;
- Establish branches or subsidiaries in Switzerland and abroad;
- Participate in any enterprises directly or indirectly related to its purpose;
- Grant loans or guarantees to partners or third parties, if this promotes its interests.