The execution of all types of services in the fields of marketing, communication and advertising as well as the organization of all types of events, in particular conferences, colloquia, seminars and all types of training. The company also aims to write, publish and sell paper and electronic books. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or that are directly or indirectly related to it.