The company's purpose is to engage in trade in all its forms (purchase, sale, transportation of all kinds, import, export, rental, maintenance, repairs, troubleshooting, representation, and distribution, among others) in Switzerland and abroad, of all vehicles (cars, boats, motorcycles, quads, bicycles, agricultural machinery, construction equipment, trailers, caravans, and all types of accessories) new or used, as well as all related services (advice and subscription of insurance products and financing products of all kinds, fleet management, organization of sports events, and brokerage, among others). The Company may also carry out, either on its own account or on behalf of third parties, all commercial, industrial, movable, real estate (except for operations prohibited by the LFAIE) and financial transactions, directly or indirectly related to its purpose, in any form whatsoever, including in the form of participations. The company may open branches in Switzerland and abroad, establish or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.