The operation of hairdressing and beauty salons, in particular makeup and marketing of all products, including fashion accessories, jewelry and decorative items, as well as any activity in the context of organizing event-related events, in particular in the field of fashion, modeling, visual arts, through any media and advertising support. It may also, on its own account, carry out all financial, commercial or movable transactions directly or indirectly related to its social purpose and take an interest, in any form, in all companies with a similar purpose, in particular by taking participations in such companies. The company may establish branches and subsidiaries in Switzerland and abroad. Within the framework of its purpose, the company may also acquire and hold Swiss real estate or shares of companies with a similar purpose and holding Swiss real estate, provided they are exclusively for commercial or industrial use.