The operation of hair salons and all services in the fields of hairdressing, beauty, make-up artistry, and well-being; the purchase and sale of cosmetics, beauty products, and care products as well as all related products; all services in the field of catering; the operation of cafes, bars, pastry shops, drink stalls, and any other similar establishments; the manufacture and trade of food and beverage products. It may also carry out, either for its own account or for third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.