The Company's purpose is: (i) the storage, administration, and management of collectible items (such as watches, jewelry, works of art, etc.), as well as all related services, both for its own account and for third parties, worldwide; and (ii) the provision of all services and advice in the field of storage and management strategy for collectible items, as well as brokerage. The Company may, in Switzerland or abroad: (i) acquire, sell, administer, and control interests in all commercial, industrial, and financial enterprises and entities, as well as make any investments and any movable or immovable property transactions (only in connection with properties exclusively for commercial use) directly or indirectly related, in any form, to this purpose. (ii) engage in any financial, commercial, or industrial activity - movable or immovable (only in connection with properties exclusively for commercial use) by persons abroad) - and enter into any contracts and engage in any other activities aimed at developing its purpose or directly or indirectly related thereto; (iii) hold, acquire, exploit, license, and sell any intellectual property rights; (iv) create branches or subsidiaries; and (v) carry out, either for its own account or for the account of third parties, any financial transactions, including issuing bonds or other transactions directly or indirectly related to its main purpose; and receive and grant loans or provide guarantees or other types of security, including by way of pledging or transferring ownership of the Company's assets as security, for a fee or free of charge, as well as direct or indirect financing, including within the framework of cash pooling agreements, to direct or indirect subsidiaries, direct or indirect shareholders and their direct or indirect subsidiaries, or to third parties.