The company's purpose is to plan, conceive and provide sales-promoting measures (promotion) for theater, dance, film and music productions, as well as organize public events with these productions. Consulting and representation of artists in their business affairs, support of events with these artists in programmatic, organizational and technical matters, production of films and sound recordings with the artists. Publishing activities in the field of film, music and books. Execution of advertising and public relations assignments. Execution, planning and consulting in the field of marketing for third-party companies. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.