The company's purpose is to create, acquire, hold, manage and dispose of intellectual property rights, in particular patent rights and trademarks and copyrights of all kinds, and to grant licenses. The company's purpose is also to develop and conceptualize products and PR activities for products, services and companies. The company may engage in trade with goods of all kinds nationally and internationally. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.