The company's purpose is the manufacture, publication, distribution and sale of books, digital content (in the form of text, video or audio) and apps, the provision of related services, the operation of internet platforms, the manufacture of goods of all kinds, in particular clothing, accessories, furniture, games and toys, as well as the trade in these items, and the provision of consulting services, training services and the organization of events. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.