The company's purpose is to provide photographic services to businesses and private clients. This includes the conception, production, and post-processing of high-quality photographic products, as well as the creation of visual content for digital and printed media. Furthermore, the company rents out its photo studio to external photographers, content creators, and companies. It offers consulting services in the areas of visual branding, marketing strategies, and content development. Additionally, it organizes and hosts photography exhibitions, art events, as well as training sessions, workshops, and further education in the fields of photography, branding, and visual communication. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies. It may acquire, manage, and sell properties, copyrights, patents, and licenses, and conduct all commercial and financial transactions related to the company's purpose.