Development, production, distribution, retail and trade of products for small children; production and distribution of children's books, picture books, audiovisual products for children and children's films; development and production of intelligent toys and devices for children. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.