The company's purpose is to develop and trade bicycle parts, bicycles and their accessories. Additionally, the company aims to organize events in the field of two-wheelers and operate a gastronomy business. Furthermore, the company is involved in the realization of projects promoting environmentally friendly mobility and trading goods of all kinds, particularly in the field of bicycles, bicycle articles, bicycle accessories, coffee, coffee machines and coffee accessories. The company also operates sales outlets for food, restaurants, catering establishments and other businesses in the food and beverage sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.