The purpose of the company is the purchase, sale, import and retail of jewelry, watches, accessories and all other related and industry-standard articles. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account and for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. The company may conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and the development of the business, or that are directly or indirectly related thereto.