The company's purpose is to engage in all activities in the media and entertainment sector, in particular in the creation of diverse and innovative content in the entertainment, lifestyle and related fields. Furthermore, the company aims to acquire, hold and sell participations, in particular in the media and entertainment sector. Additionally, the company's purpose includes all activities related to exclusive celebrity interviews, interactive formats and strategic partnerships with major networks and talent development. It may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.