The company's purpose is to trade in goods of all kinds, particularly in Switzerland and abroad, as well as to develop, design, produce and market products in the field of pregnancy, motherhood, baby and children's years (including clothing) and related areas. The company can develop, manage, market and distribute its own brands. In addition, it can offer services in the areas of consulting, design, marketing, brand building and training. The company can also acquire, hold, exploit, sell and license patents, copyrights, trademarks, other intellectual property rights and licenses of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies in Switzerland and abroad. It can finance affiliated companies. It can operate its own production facilities in Switzerland and abroad, import and export products, and establish and operate distribution networks. Furthermore, the company can acquire, hold, manage, encumber and sell real estate and properties in Switzerland and abroad. The company is authorized to grant loans or other financing to its direct or indirect parent or subsidiary companies, with or without consideration, and to provide security of all kinds for the liabilities of such companies. It can conduct all business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.