The purpose of the company is the development, production, and trade of fashion, accessory, design, and lifestyle products, as well as furniture, printed paper products, and the operation of retail stores, showrooms, and pop-up stores, and the provision of related services, particularly in the areas of design, marketing, and sales. The company is authorized to establish branches in Switzerland and abroad, to participate in domestic and foreign companies, to acquire them, or to merge with them. It can conduct all transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related to it. In addition, it can acquire, hold, encumber, manage, and dispose of real estate, intellectual property rights, and licenses of all kinds.