The company's purpose is the trade, direct and online sale of clothing, jewelry, fashion accessories and all products related to the well-being and aesthetics sector as well as all activities in the field of catering and real estate. It may carry out all operations that are directly or indirectly related to its main purpose. The company may grant loans to its partners or to third parties, act as guarantor for loans taken out by its partners or third parties, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to guarantee any claim. The company may carry out any commercial and financial activity, any investment or other activity directly or indirectly related to its purpose or which is likely to achieve it. It may carry out these operations for itself or for the account of third parties, as a representative or agent or have them carried out on its behalf by third parties. The company may create branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It may also proceed with the acquisition and management of holdings, for its own account and for the account of third parties, advisory and investment activities, as well as all activities directly or indirectly related thereto. To this end, the company may undertake all commercial, financial and craft operations directly or indirectly related to its purpose.