The company organizes events of all kinds, in particular cultural events, and offers advertising services to third parties. The company may establish branches, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire or sell real estate, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may establish branches and subsidiaries and participate in other companies, as well as conduct any business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.