The acquisition and management of international trademark rights in the beverage industry and the associated legal enforcement and monitoring of the corresponding protective rights. The company can conduct all business that is directly or indirectly related to its purpose. In particular, it can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire, encumber, sell and manage real estate in Switzerland and abroad. The company can hold, manage and sell intellectual property rights such as patents and licenses, provide financing for its own account or for the account of third parties, and enter into guarantees and sureties for subsidiaries and third parties.