The purpose of the company is the online sale and distribution of products from the baobab fruit (fresh juices, pure powder for food, cosmetic products enriched with baobab oil, food for horses, etc.). Half of the net profit flows back to the country of origin of the fruit to finance local start-ups according to the principle of microfinancing by Mohamed Yunus. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or sell other companies. It can acquire, encumber, manage and sell real estate and securities. It can conduct all business that may be conducive to the realization of its purpose. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.