The company's purpose is to conceive, design, produce and trade goods of all kinds, in particular household items, baby products, sports and leisure articles, as well as electronic and computer articles. The company can carry out e-commerce activities through the purchase and resale of generic products, as well as manage brands, internet domains, patents, copyrights and intellectual and industrial property in general. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.