The purpose of the company is the conception, design, and production in the fields of graphic design, logo and corporate design, print design, digital design, web design, packaging design, exhibition design, signage, and advertising, as well as the programming of websites and the provision of all related services. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.