The company's purpose is to operate hairdressing and barber salons, a beverage outlet, as well as all related activities such as the sale of all cosmetic or hair care products. In general, the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, real estate or movable transactions, directly or indirectly related to its corporate purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests, excluding operations prohibited by the LFAIE.