The commercialization and export of wines, beverages, especially alcoholic ones, and any gastronomic and other products, the organization of wine and food events and other events, as well as the assumption of mandates and representations related to such goods, as well as the promotion, coordination and development of such goods. The company can carry out all commercial and financial operations deemed necessary or useful, functionally connected with the social purpose; it can also acquire movable and immovable property and rights of various kinds; take interests and participations in other companies, as well as establish branches, subsidiaries and agencies both in Switzerland and abroad.