The operation of public establishments such as bars, cafes and restaurants, including the trade and preparation of food and beverages, alcoholic and non-alcoholic, as well as the organization of all types of events and the execution of all activities directly or indirectly related to this purpose. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.