The company's purpose is to provide all types of services in the fields of marketing, intellectual property and events, including brand management and consulting. The company also aims to provide business strategy and process optimization consulting. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.