The company's purpose is to establish, participate in, finance and advise companies. It provides services in the areas of management consulting, marketing and branding, technology development, as well as trade and distribution solutions, both for its own purposes and for third parties. The company may engage in commercial, production and development activities in Switzerland and abroad, establish branches and subsidiaries, and participate in other companies. It is authorized to acquire, develop, encumber, manage and sell real estate and land in Switzerland and abroad. Furthermore, it may acquire, manage and sell intangible rights such as licenses and patents, arrange financing for its own account or for third parties, trade securities, and provide guarantees and sureties for subsidiaries and third parties.