The company's purpose is the production of audiovisual content, artistic direction, event organization, the sale of digital and physical assets related to the video domain, equipment rental, intellectual property management, as well as the holding and management of participations, all except for operations prohibited by the LFAIE. The company also aims to provide training and consulting services in these areas. Furthermore, the company may engage in any other activity directly or indirectly related to these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.