The company's purpose is to operate a fashion house: creation, design and sale of or trade in fashion items of all kinds: clothing for all genders, accessories, sunglasses, shoes, etc.; may also sell perfumes, cosmetics, jewelry, books and other luxury goods. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.