The company's purpose is the purchase, sale, promotion, and development of real estate, the execution of all management mandates, expert opinions, maintenance, and valuation of real estate, the administration of condominium properties, as well as all brokerage activities in the field of real estate, the execution and management of all construction, conversion, and renovation work on real estate and all related property rights. The acquisition, transfer, and management of participations of any kind, the creation and sale of franchises, except for operations prohibited by the LFAIE. The trade (purchase, sale, import, export, representation, and distribution) of all products, particularly in relation to watchmaking and motor vehicles. The company may: engage in all financial, commercial, industrial, movable, or immovable activities directly or indirectly related to its purpose, except for operations prohibited by the LFAIE; establish branches or subsidiaries in Switzerland and abroad; participate in all enterprises directly or indirectly related to its purpose; grant loans or guarantees to shareholders, its subsidiaries or branches, or third parties, if it serves its interests.