The company's purpose is to publish, issue and distribute newspapers, magazines, books and other publishing objects. It can also be active in all other areas of the communications industry, in particular in the field of electronic media. Furthermore, it can manufacture products of all kinds from the communications industry and participate in companies in the communications sector. The company can acquire and sell patents, license rights and know-how, take over representations in all areas of the communications industry, and operate trade in products of this type and related business areas. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.