The company's purpose is to create and/or acquire and sell brands or other intellectual property rights on a national and international basis. This includes services related to the protection and evaluation of brands, as well as communication services. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with the main purpose. Furthermore, it can acquire, manage and sell real estate, securities and intellectual property rights of all kinds.