The company aims to distribute and trade, manufacture and research alcoholic (such as beer, wine, vermouth, spirits, etc.) and non-alcoholic beverages as well as food of all kinds. Furthermore, the company aims to provide services in the fields of real estate, architecture and civil engineering. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, grant loans, acquire, hold or sell real estate, acquire, manage and sell intellectual property, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, directly or indirectly related to it.