The company's purpose is to provide business consulting and services in the areas of brand and sales management, distribution and marketing, as well as the development and opening up of international markets and the development and marketing of new products and services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.