The company's purpose is to operate an institute for cosmetic treatments and apparatus-based cosmetics, as well as an institute for nail and other beauty and body treatments, and to trade in goods of all kinds, in particular cosmetic and care products, as well as related services. Furthermore, it aims to provide training in these areas and other cosmetic treatments. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can also arrange and broker financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. The company can acquire, encumber, sell, and manage real estate in Switzerland and abroad.