The realization, sale, consulting and management of IT projects; providing directional and strategic assistance to companies in high-tech and ICT/TLC service sectors; implementing marketing campaigns, sales campaigns and managing product and customer portfolios of third-party companies under specific mandate; conducting market research, assisting in the introduction and commercialization, development of any type of product and/or brand in Switzerland and/or abroad, as well as any other related activity and any type of service in the IT sector; developing, maintaining and selling software products; purchasing and selling IT systems; providing online services; distributing branded goods and services. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. Furthermore, the company may acquire, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises with headquarters and/or activities in Switzerland and abroad, in compliance with applicable regulations. The company may directly or indirectly acquire interests and participations in other industrial, commercial, financial and service companies in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial operations or of any other kind deemed necessary or useful and functionally connected to the company's purpose or aimed at achieving its purpose.