The company aims to develop, produce, promote and exploit films and other audiovisual products, and to carry out related activities of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, and may participate in or merge with other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may acquire, hold, manage, use, encumber and sell intellectual property rights.