The company aims to develop, produce, distribute and market beverages under its own brand as well as for third parties in the form of white-label or private-label productions. Furthermore, the company aims to trade in goods of all kinds and operate an online platform. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.