The purpose of the company is to operate hairdressing, barber and cosmetics businesses in Switzerland and abroad, to trade in extensions, make-up, hairdressing and cosmetics articles as well as goods of all kinds in Switzerland and abroad, to conduct training, further education and events in the aforementioned areas, to take over services in the areas of accounting and administration, and to operate online shops and book and broker freelancers. Furthermore, the company may conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it, as well as acquire, manage and sell real estate in Switzerland and abroad.