The company's purpose is the purchase and sale of products in the field of styling and nail prosthetics; it will also have the purpose of administration, management, commercial consulting, partnership, analysis and evaluation, studies, system solutions, tax consulting, all financial and service activities, as well as any activity analogous to its purpose, directly or indirectly; in addition, the company's purpose is all consulting, service provision, administration and management of companies; investment in works of art, jewelry, precious stones and metals and collectibles of all kinds, as well as the trade in such objects; to seek, facilitate and create new contacts and business opportunities and collaborations between commercial, industrial, service companies and entrepreneurs; the search for partnerships, investments and businesses for third-party companies and individuals; construction for third parties, brokerage of movable and immovable property and financial transactions and all other commission-based or result-based businesses and services; to assume the functions of representative, agent, broker and any other intermediary in commercial, industrial, financial and service matters; to seek, subscribe, finance and place venture capital in small and medium-sized enterprises, existing or to be created, for research, innovation, design and development in products and services; the purchase, sale and brokerage of real estate, companies, participations, patents, goods, products and services, know-how and ideas, their financing, development and commercial exploitation; to restructure and manage deficit or troubled companies; to seek, organize and facilitate joint ventures, management buy-outs, leveraged buy-outs, spin-offs and all other corporate restructurings; to subscribe, directly or indirectly, to all shares, bonds and participation certificates of Swiss and foreign companies listed on the stock exchange or not, and to invest in such securities; to make or have made stock exchange investments, including on futures and options markets; to take participations in holding and financial companies and in companies with a purpose analogous to its own or aimed at promoting its expansion (for full purpose see articles of association).