The company's purpose is to operate a studio in the field of beauty and cosmetics, as well as to provide services in the areas of beauty care, hair and skin treatments, make-up and nail design. It offers training and further education, sells products from the areas of beauty, care and lifestyle through direct sales, online trade, B2C and B2B sales, as well as through import and export. Additionally, the company can offer beverages and snacks. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.