The company's purpose is to operate a beauty, wellness, therapeutic massage, IPL hair removal and facial care institute, as well as to trade and distribute equipment and products in the fields of cosmetics, spa and massage, and to provide all related services. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, import-export operations, as well as all movable and immovable property transactions directly or indirectly related to its corporate purpose and to take an interest, in any form, in similar companies, in particular by acquiring stakes in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.