The company aims to develop, operate and distribute digital products and services, in particular in the areas of software and application development as well as other digital solutions. It also provides services in the field of photography and digital media, in particular the execution of commissioned, event, sports and studio photography as well as the creation and editing of digital content. The company can acquire, hold, exploit and sell intellectual property rights and real estate in Switzerland and abroad. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is suitable to promote the purpose of the company directly or indirectly.