The company aims to organize and carry out the distribution of fashion jewelry and fashionable accessories of all kinds through sales modules in department stores, boutiques, drugstores and similar retail spaces. The company does not engage in trade itself. The company may establish branches and subsidiaries in Switzerland and abroad. The company may enter into transactions with affiliated companies, in particular with its direct or indirect shareholders and other group companies, even without adequate consideration. It may grant loans to group companies or provide security for their obligations. The company may acquire, hold and sell real estate and participations in Switzerland and abroad. The company may engage in all activities that are directly or indirectly related to the aforementioned purpose.