Directly or indirectly, both in Switzerland and abroad: The creation, operation and development of a public establishment gathering cultural and scientific objects related to the field of illusion and any commercial and event-related activities; The participation of the Company, by all means, directly or indirectly, in all operations that can be related to its purpose through the creation of new companies, contributions, subscription or purchase of securities or social rights, mergers or otherwise, creation, acquisition, rental, lease management of all business assets, factories, workshops or establishments - with the exception of operations related to real estate whose allocation is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate; And, in general, all operations, of any nature, directly or indirectly related to the social purpose or to any other similar or related purposes, with the exception of operations related to real estate whose allocation is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate.