The company's purpose is to provide creative services in an agile and flexible manner in the field of communication, particularly the strategic and creative development of advertising campaigns, the preparation and production of photography and video content, as well as the development of digital and physical graphic elements. As a secondary purpose, it may: participate in all enterprises and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; establish branches in Switzerland or abroad.