The company's purpose is to provide organizational and technological consulting, process and project management, creation and implementation of marketing, sales and design strategies, research, development, manufacture, transportation and trade of consumer and industrial goods, technical devices, tools, hardware and software, as well as related service activities, creation and trade of media and publishing products, wholesale and retail trade, import and export. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.